Your Branding is One of Your Biggest Intangible Assets

World class branding is the key to a world class company. After spending all that time creating branding and providing valuable goods/services to customers, you don’t want a competitor using all the goodwill you’ve created to further their business.

While there is some automatic protection through use, bigger brands will want to formalize their protection. It might make sense for brands in an early revenue stage to hold off on formalizing their trademark. Bigger brands will benefit from easier enforcement against brand infringers and stopping goods at the boarder before they are imported into Canada. Bigger brands may also need an international strategy if they export goods to certain international markets.

Our lawyers work with service providers to ensure that their trademark gets the best possible protection. Since we don’t get paid when you file a trademark, smaller brands can trust we will help them make an impartial decision regarding when it’s right for their business to formalize their trademarks.

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